In the future you could own a house under $1000 or even lesser than that. Unable to imagine right? But yes, it can be a reality if this concept, that I am proposing is implemented. You all must be beating around the bush trying to come out with various hypothesis, some of you might have started googling around for cheap construction materials, while other might be thinking of community houses, etc, etc. But wait, this would add more confusion in your thoughts.
As per this concept/proposal, you will get the same house made of same construction material as you live in or fantasize of. I guess you all might be scratching your head now, trying out all sorts of permutations and combination in deducing how is this possible and that too in today’s world.
Before coming to the concept, let me give a glimpse of the present problem in the present scenario. When we visit any of the shopping complexes nearby and try to purchase a product of our choice, we find thousands of options for the same product. Every other company comes out with the same product with a new package in the market every other day. Then they try to lure the consumers either through big billboard ad campaigns or by offering discounts. Also, we at times get trapped and buy those products, since we have no other options due to the ever-rising inflation rate.
I guess, you all might be furious and wondering by now, thinking what is the link between consumer products and building a House. Let me explain the concept and the link between the two. We have thousands of products, which we purchase either daily, monthly or yearly and pay huge amounts for the same. Also the companies producing such goods invest millions and trillions to lure the customers in order to sell their products. On the other hand in the realty space, you are paying anything blindly for purchasing a house of your choice, and at times paying your debts throughout your life as premium for loans taken for the same. So, this model is going to bridge the gap between the consumers and the company with mutual benefit.
As per the concept there will be a symbiotic relationship between the consumer and the companies producing the consumer products. We will be having 3 groups as below-
1. Consumers
2. Shopping Hub
3. Consumer Product Companies.
This would be a symbiotic way of getting what the different groups need.
The requirements of the consumer is to have a house constructed under $1000, where as in return can use their purchasing power to buy the products of Companies that has invested in building their houses for an agreed period of time like say 10 to 20 years. Now you might be wondering where does the Shopping Hub comes into picture. I would say Shopping Hub would be the key player as it would be the mediator between the two. It could be a chain of stores or a company or a shopping mall, which would take care of all the intricacies. It would create packages of list of products of the companies, which had invested in the property, and the consumers could purchase the products from the available options in the package for an agreed period of time. The Consumers would have to purchase the products for certain amount per year at a rate fixed by the Shopping Hub, however, they would have the liberty to buy other companies products as well. But by default they would have to make the purchases from the packages enlisted for the agreed period of time. The amount of purchase and various other parameters like terms of agreement will be between the Consumer and Shopping Hub. So there will not be any direct contact between the Consumer and the Company. It would be via Shopping Hub.
Lets take an example, about 5 Consumer Product Companies such as “A”-a toothpaste company; “B”- a grocery store; “C”- a furniture company; “D”- a television Company and “E”- a Public transport company. Now these 5 companies have invested about “$X” in a project for 100 families. Now as per the percentage invested by the companies a package or a catalogue of products is formed. The Shopping Hub will then sell the houses to the families at $1000 each with an agreement that the families have to purchase the products hereafter from the Shopping Hub from the packages enlisted by them for an agreed period of time. The Shopping Hub will disperse the profit gained on a yearly basis to the Companies as per their share and keep certain percentage for itself.
In this way the companies will get regular customers which will make their business more profitable and secure and in turn the consumers will get their dream houses at an affordable price. This in turn will increase the purchasing power of consumer to invest on other products, which will provide an opportunity for the companies to come out with new innovative products. So it will be a win-win game for both the groups, since the consumers need not invest huge amounts for properties and the companies need not have to spend trillions of rupees on ads or on purchasing retail space to lure customers, since they would get a regular set of consumers and will also increase their market share.
Hope this have made the concept clearer. Also, I would like to add that, this is applicable to both rural and urban sectors. It mainly depends on the purchasing power and the tenure of agreement, which can be variable as per the scenario.
Also, the same model of symbiotic merchandising can be applied to make any expensive product affordable to consumers.
Now you can really dream of a dream, which can be a reality, provided if this concept comes into existence.
So, if you are one of those who want to implement this concept, you are most welcome.
